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Graphic Design: The New Basics: Second Edition, Revised and Expanded, by Ellen Lupton, Jennifer Cole Phillips
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Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency.
This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.
- Sales Rank: #3727 in Books
- Published on: 2015-07-14
- Released on: 2015-07-14
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .75" w x 8.25" l, 1.81 pounds
- Binding: Paperback
- 264 pages
Review
"A longstanding excellent primer, in an equally excellent updated edition." -Print
About the Author
Ellen Lupton is the author of thirteen books with PAPress. She is senior curator of contemporary design at Cooper-Hewitt, Smithsonian Design Museum.
Jennifer Cole Phillips is principal of J. Cole Phillips Design. Lupton and Phillips are directors of the Graphic Design MFA program at the Maryland Institute College of Art and the recipient of numerous awards for their work as designers and educators.
Most helpful customer reviews
6 of 6 people found the following review helpful.
This book will change the way you view graphic design. Perfect piece for almost anyone.
By Digital Dasein
This book is a perfect foundation for a person looking to get into graphic design. It provides visual and written feedback in a perfect synthesis, although there is minor things I wish it did better.
GOOD: It touches on essential graphic design principles.
Whether you're a marketer or a undercover artist, this book provides a basic understanding of the graphic design field. It touches on typography, heiararchy, colors, layers and more! The introduction is engaging and sets the tone of the rest of the book, and the literature is well versed and informative without having to worry about not knowing graphic design lingo.
GREAT: It provides wonderful examples that will inspire your inner artist.
I like to pick up this book and look for inspiration. The art covers everything from user interface design (UI) to print design. While you may not know what your style is as a graphic design artist, this book will shed light on styles that may interest you.
IMPROVEMENTS: It could go more in depth in certain areas.
This book was a pleasure to read, but it was almost as if the section ended right when I wanted to dive into a topic more. That is the problem with having a book that covers the basics; It will occasionally fail to provide detailed information in certain areas. Suggesting it as an improvement does my opinion more justice rather than saying it's a downfall. This book has the basics covered.
Conclusion: I don't know how many graphic design books I've been through that had horrible graphic design in them, but this book was a beautiful blend of information and visual examples. Maybe you're not an artist or maybe you are, this book will help you interpret the art you see in a world where graphic design is ubiquitous.
1 of 1 people found the following review helpful.
Great book
By Kristine
Truth is I don't like to read.
I used to study graphic design during my communication studies -and it was just plain text books. I never understood how I was supposed to understand design from plain text books.
This book is visually enthusing and it was a pleasure going trough it.
They have some really great pointers in the book.
And they really designed the book very well.
0 of 0 people found the following review helpful.
Good introduction to the basic concepts of contemporary design
By D. Morris
This is a very good introduction to many of the basic concepts of contemporary design. Each section (be it texture, hierarchy, color, rhythm and balance,...) is a relatively short overview of the concept, followed by many diverse and well crafted examples to compare and contrast. If you're looking for an general design book to start with, this one is pretty solid. From this you can figure out what topics you want to launch into more in depth. Maybe Gestalt principles are inspiring you. Or possibly the Grid.
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